Winnifred Jong

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Winnifred Jong


Profile Details

  • Country:   Canada
  • Province/State:   Ontario
  • City:   Toronto
  • How do you Identify?:   Chinese-Canadian
  • Field of Work:   Fiction/Scripted
  • Union:   DGC
  • Rep:   Integral Artists and Echo Lake Entertainment
  • Interested In:   Directing TV For Hire, Directing Film/Digital for Hire, and Developing my own Film/TV/Digital Material
  • Contact Information:   CA: Jordan Drage, Integral Artists, US: Amotz Zakai/ James Engle, Echo Lake Entertainment
  • Link:


Named 2018 Playback’s 5-to-Watch, Winnifred Jong is a Toronto-based, Canadian Screen Award winning filmmaker and an alumna of the Women In the Director’s Chair (WIDC) and Ryerson University. Her recent directing work can be seen on CBC’s highest rated new one-hour drama, Coroner, on eOne/Global Television’s Nurses and Private Eyes,  Hallmark’s Mystery 101: Dead Talk and Hulu’s Endlings.

Winnifred created the comedic web series, Tokens. Developed with WIDC and financed by Telefilm Talent-to-Watch and BellFund, it won the 2019 CMPA Prime Time Throwdown and been viewed over 600K times and counting. Garnering four nominations at the 2020 CSAs (including Best Direction and Best Writing for Winnifred) and two nominations at ACTRA Toronto (including an historic first for Best Ensemble), Tokens also won Best Representation of Communities of Color and Best Comedy at Minnesota WebFest, Best Director in a Comedy at the Asia Web Awards, Best Actress at Apulia Web Fest and a Bronze Award at DC Web Fest

Selected for the inaugural BANFF Spark Accelerator – Cohort 1, Winnifred has twice attended as a participant of the Netflix-BANFF Diversity of Voices Program.


A Token Entertainment Company, a Toronto-based development venture that blends the creative forces of Winnifred Jong and Trinni Franke, was formed after the launch of their award-winning digital series TOKENS. The company’s goal is to have a 360° impact not only with the projects, but on the people behind the stories by subverting the traditional model of experience, casting and hiring. Diversity is their hook; bold storytelling is their strategy to present refreshingly new voices with a combined slate of original projects sharing a mandate to entertain, excite and question.